- Is the corn fresh?
- Does the corn taste great?
When customers describe the taste of Mirai sweet corn, they often think of fruit. The natural sugars in Mirai are actually higher than some fruits. Taste tests in the market compared Mirai sweet corn to peaches and melons - and people preferred Mirai. In Japan the primary advertising slogan is “Tastes Like a Fruit”. Mirai can be eaten raw and has been used as a “dessert” for the main meal.
Mirai was first introduced in Japan by Pioneer Ecoscience in 1995 because of its taste, and - in spite of being yellow - it ended up replacing bicolor as the leading variety there. The most important aspect of introduction was that Pioneer convinced the market right from the start that Mirai deserved a premium price, and assisted growers to keep earning it.
The name “Mirai” is a Japanese word with a double meaning: “the future is almost here” and “taste”. So in their language it’s quite clever! In the US, the “super”, “ultra”, “sweet”, and “tender” type names are very common - so we decided to use the Mirai TM name in the US and other markets also. Americans puzzle over it for a bit - and end up remembering the name. It works!
Mirai? What is it?
Well in one simple word - it’s Different. IT’S A NEW CLASS OF SWEET CORN! Supersweet types (SH2) have high sugar for shipping but are tough and do not have good corn flavor. Sugar Extenders types (SE) are very tender and have good flavor but are not sweet and sugary. Types (SU) have old-time sweet corn flavor but are not tender or sweet. Combining these 3 types of sweet corn give Mirai customers their truly unique, one-of-a-kind “Mirai Experience” of the best taste, flavor and texture available in sweet corn today. Mirai will hold its quality for 10-14 days when kept in refrigeration in the husk.
In the development of Mirai there has been NO genetic modification or biotechnology traits applied. Mirai has been created through natural selection.
